Our Story

Born out of a belief that every artist deserves an audience.

Rumin Arts was born out of a simple belief: art deserves to be discovered, artists deserve to be celebrated, and traditional art forms deserve a place on the global stage.

The brainchild of Madhushree Agarwal and Ruchi Mohan, Rumin Arts was conceived during the COVID-19 pandemic, when lockdowns and the closure of markets brought the livelihoods of countless tribal artists and traditional artisans to a standstill. Deprived of the opportunities to exhibit and sell their work, many talented artists found themselves struggling to sustain their craft and supplement their incomes.

Witnessing this reality prompted the founders to envision a platform that could bridge the gap between artists and their audiences, irrespective of geographical boundaries or market limitations. What began as an effort to support artists during an unprecedented crisis gradually evolved into a larger vision: creating an ecosystem where local artists, artisan communities and art enthusiasts could connect, discover and grow together.

Founded by two passionate art lovers with deep connections to regional art traditions, Madhushree Agarwal and Ruchi Mohan envisioned Rumin Arts as more than just a marketplace. They wanted to create a space that celebrates the people, stories, skills and cultural heritage behind every work of art. A platform where traditional craftsmanship finds contemporary relevance, local talent reaches new audiences, and art connoisseurs have the opportunity to explore diverse and often-overlooked artistic expressions.

Today, Rumin Arts brings this vision to life through its direct-to-consumer platform, curated collections, collaborations and creative initiatives. By combining an extensive network of artists with thoughtful curation and focused marketing, we strive to connect every artist with an audience that appreciates the uniqueness of their work. Our endeavour is not merely to sell art, but to create sustainable opportunities for artists and support the communities that keep India's artistic traditions alive.

Our association with the arts also extends beyond the digital space. The founders have been connected with initiatives such as the Gol Bazaar Art Festival, held in Jabalpur in 2016, which brought together artists from across India through workshops and art displays, creating opportunities for cultural exchange and artistic exploration.

As we continue to grow, our founding purpose remains unchanged: to give deserving artists the visibility and opportunities they deserve, to bring diverse art forms closer to people, and to create meaningful connections between those who make art and those who love it.

At Rumin Arts, we believe that behind every work of art is an artist, a community and a story worth sharing.